Groupon Deal a Hit for Edmonds Theater

Theater manager Jonquil Sherman says other Edmonds businesses should take advantage of Groupon opportunities.

When the Edmonds Theater ran a deal on Groupon offering two adult movie tickets and a large popcorn for $10, they weren't sure what kind of response they'd receive.

The interest, it turned out, was huge. Edmonds Theater sold 4,432 of the deals. Theater general manager Jonquil Sherman said the response has given them a needed boost during a typically slow time of year.

Many of the customers redeeming the vouchers hadn't been to the Edmonds theater before, meaning the Theater could win over new fans. In addition, Sherman said the online chatter about the deal meant more people were talking and thinking about Edmonds Theater.

"As far as exposure goes, I think this is one of the best ideas we've had," Sherman said.

Sherman doesn't see many negative aspects in the Groupon arrangment. Selling a substantial amount of tickets was not a problem for the theater, as they often manage sold out shows with their regular staffing. The Groupon deal also didn't involve much extra paperwork for the theater, and Sherman finds the coupons easy to redeem.

Sherman would like more Edmonds merchants to look into the possibility of running deals on Groupon or other daily deal sites.

"I'm hoping some of the other merchants in town can work out a deal with Groupon and get more people downtown," Sherman said. 

Other Edmonds businesses have, in fact, already gone the Groupon route. Here & There Grill, Girardi's, FIVE Bistro, Arnie's, and Family Fun Center are among those that have offered deals.

Peter Couch March 20, 2011 at 10:40 AM
I check http://grouponbot.com more often then I check groupon now.
Susan March 20, 2011 at 03:58 PM
I hope The Edmonds Theater will consider running one on living Social. I have problems with Groupon in that I don't always get the deal, like this one. I would have been one of the ones to buy the deal. I love both Groupon and Living Social and would love to see Edmonds take advantage. It would be a good way for me to get my "Seattle" friends to come north for an evening or two.


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